Geek Trivia

Doritos Chips Were Invented By?

Ernest Hemingway
A Disneyland Chef
A NYC Cab Driver
The Oldest Company Logo In Continuous Use Belongs To?

Answer: A Disneyland Chef

Doritos have been on the market for so long now it would be easy to assume they were a staple as old as potato chips themselves. The spicy triangular chip, however, can trace its roots back to a Disneyland restaurant in the early 1960s. It was there a Disneyland chef working in Frontier Land-located restaurant Casa de Fritos (known as Rancho del Zocalo now) came up with the idea to take surplus tortillas, slice them up into little wedges, and then fry them like traditional Mexican chips known as totopos, but season them like chilaquiles (only served dry instead of wet down with salsa or mole).

The new chip proved to be such a hit that the then vice president of marketing for Frito-Lay, Arch West, took note and struck a deal to begin regionally distributing them in 1964. Sales were so high that by 1966 they expanded distribution of the popular chip under the now well known name “Doritos” to a national level (making Doritos the first national tortilla chip brand in the process).

Since then Doritos have gone on to become the single best selling non-potato chip of all time, second in all chip sales only to Frito-Lay’s other popular chip, the ubiquitous Lay’s Potato Chip. That’s a pretty great return on a recipe intended to use up surplus tortillas, if we do say so ourselves.

Image of elaborate chip vending machine located in Casa De Fritos, courtesy of Spacemountainmike.