How-To Geek


FUD (short for Fear, Uncertainty, and Doubt) is a marketing strategy used to create a sense of insecurity in users and customers about a competitor’s product. If effective, users and customers will be discouraged or hesitant about buying the competing product and stay with their current product supplier instead.

FUD is also used in public relations, politics, and propaganda.

Enter Your Email Here to Get Access for Free:

Go check your email!