At Apple’s WWDC conference today, the company put an all-in bet on AR with a brand new file format called USDZ. This locally-stored file format will work across a variety of apps, including Files.
Apple worked together with Pixar to create this new file forma specifically for AR. USDZ will allow users to save AR experiences and objects, with the ability to share these with other users.
Adobe is also supporting the file format, announcing that USDZ will be natively supported in Adobe Creative Cloud, increasing its versatility and usability.
USDZ will bring AR’s usefulness to a new level—during the demo at the WWDC Keynote, it was showed pulling a imagine from a custom guitar on Fender’s website and placing it on a table to scale. If this is can be done with any image on the web, the possibilities of what can be done are nearly limitless.
More information about USDZ will be available soon, we’ll provide full coverage when that happens.