Mozilla just “experimented” with advertisement banners for Booking.com, a hotel reservation website, on Firefox’s New Tab page. Here’s how to disable all those banners so you never see any of these ads in the future.
A Mozilla spokesperson told VentureBeat that this “was not a paid placement or advertisement,” and was “an experiment to provide more value to Firefox users through offers provided by a partner.” Who does Mozilla think they’re fooling?
Anyway, if you don’t want to see these advertisement banners in the future, there’s a simple solution.
Click Menu > Options > Home, or just click the gear-shaped “Options” button at the top-right corner of FIrefox’s New Tab page.
Under Firefox Home Content, uncheck “Snippets.” This will disable all those message banners at the bottom of Firefox’s New Tab page, including ones hawking hotel booking websites.
While you’re at it, you may also want to uncheck Pocket’s Sponsored Stories, which are another type of advertisement that Mozilla places on your New Tab page.
Mozilla wants to position Firefox as an underdog browser that cares about your privacy, a valiant hero striking back against browsers like Chrome, Safari, and Edge, which are produced by huge technology companies.
But, at the same time, Mozilla keeps cramming more ads into Firefox. It was just a year ago that Mozilla forced that Mr. Robot extension on Firefox’s users, too. Is it any wonder Mozilla’s message isn’t resonating and Firefox’s marketshare is declining?
Update: Mozilla’s Ellen Canale sent us the following statement:
This snippet was an experiment to provide more value to Firefox users through offers provided by a partner. It was not a paid placement or advertisement. We are continually looking for more ways to say thanks for using Firefox. In a similar vein, earlier this month we offered Firefox users a free opportunity to enjoy a live concert from Phosphorescent.
In addition to adding value to Firefox users these efforts are intended to support an open ecosystem. When users see such offers no data is being shared with a partner until users have made the choice to enter a relationship. We hope that this strategy sets a positive example.
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