The Allure of Angry Birds: A Cognitive Teardown

By Jason Fitzpatrick on November 10th, 2011

Angry Birds is such a popular game it could easily be considered a cultural phenomenom; check out this interesting cognitive-based analysis of why we all find it so addictive.

Charles Mauro, a user experience and research design expert, offers a point by point teardown of Angry Birds and what exactly makes the game so alluring to so many people. He argues that it isn’t a fluke, but that Angry Birds is carefully coded to provide an overwhelmingly engaging user experience that practically massages our brain for maximum enjoyment.

Hit up the link below to check out his analysis of how interactivity, memory management, hidden elements, and attractive sound and visual cues all work together to make Angry Birds one of the most addictive games around.

Why Angry Birds Is So Successful and Popular: A Cognitive Teardown of the User Experience [via The Unofficial Apple Weblog]

Jason Fitzpatrick is a warranty-voiding DIYer who spends his days cracking opening cases and wrestling with code so you don't have to. If it can be modded, optimized, repurposed, or torn apart for fun he's interested (and probably already at the workbench taking it apart). You can follow him on if you'd like.

  • Published 11/10/11
More Articles You Might Like

Enter Your Email Here to Get Access for Free:

Go check your email!