Google Direct Connect Is a Dead Simple Way to Add Brands to Google+

By Jason Fitzpatrick on November 8th, 2011

Google Direct is a new Google search feature that makes it dead simple to add brands to your Google+ network right from your search results.

It’s an extremely clever and useful move on Google’s part. Last month they retired the + search operator and many, rightly so, anticipated they had done so for a new search featured related to Google+. Now when you search for a brand through Google, at the top of the suggest list you’ll find the Google+ page for that brand. Click the link to see it and Google+ will prompt you with a message:

You can automatically add Google+ pages to your circles from Google Search. Just add + in front of the page you’re searching for. Directly connect with pages this way from now on?

If you click “Yes” from that point forward you’ll be able to one-click add Google+ entries for brands to your Google+ account. The feature is currently in a sort of limited-beta testing; it doesn’t work with every Google+ brand page but it does work with quite a few large brands like Angry Birds, Pepsi, YouTube, etc. Expect to see more + search results in the near future.

[via Mashable]

Jason Fitzpatrick is a warranty-voiding DIYer who spends his days cracking opening cases and wrestling with code so you don't have to. If it can be modded, optimized, repurposed, or torn apart for fun he's interested (and probably already at the workbench taking it apart). You can follow him on if you'd like.

  • Published 11/8/11
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