McAfee Now Offering New URL Shortening Service

By Akemi Iwaya on September 22nd, 2010

Security firm McAfee has just added it’s own new URL shortening service to the multitude already available. Is this the beginning of a new trend in security vendors creating their own URL shortening services?

Here is a quick overview of how it works. When you enter a website URL to be shortened it will be done immediately and without scanning. It is only when a person clicks on the shortened URL that the checking is done.

From the article: The company will use some of the same databases it uses for its SiteAdvisor service and other security products to help ensure that the destination isn’t malicious or spammy.

Here is what the shortened URLs look like (using the HTG ETC homepage as an example):

What do you think? Is McAfee’s entry into the URL shortening business a good or bad thing? Share your thoughts in the comments!

McAfee URL Shortening Homepage

McAfee: Our shortened URLs are safer (podcast) [via CNET News] *The podcast for the announcement is available for download at the bottom of the article.

Akemi Iwaya is a devoted Mozilla Firefox user who enjoys working with multiple browsers and occasionally dabbling with Linux. She also loves reading fantasy and sci-fi stories as well as playing "old school" role-playing games. You can visit her on Twitter and .

  • Published 09/22/10
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