It seems like lately everyone is adding ads to their platform, even historical holdouts like Netflix. One of the next ones, though, might be an app that you use a lot for your daily commuting. Uber is launching ads.
Uber has announced the launch of an ad platform that brands and potential advertisers can use to reach consumers through the Uber and Uber Eats apps. On your Uber rides, you’ll see “Journey Ads,” which are ad units that are supposed to catch your attention during trips. And on Uber Eats, you’ll see other ad models such as sponsored listings and homepage billboards, letting you place your business more prominently and reach more users.
There are also many other kinds of ads, such as menu ads, post-checkout ads, and storefront ads. Most of these look like they’ll mainly affect the Uber Eats app, but Journey Ads affect the main Uber app.
Notably, there’s no mention in the post about possible savings passed on to the user as a result of getting ads. The inclusion of ads on platforms like Netflix or YouTube usually means either reduced rates or free service, but it looks like you shouldn’t expect that on Uber. Your next ride, or your next food delivery order, will probably cost the same, except you’ll see ads throughout.
There’s no timeline for when we might begin seeing ads on Uber apps, but since some pilot programs have already been going, we can expect them to launch sooner than later.
Source: Uber, The Washington Post
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