Google wants to keep Stadia alive, even if it’s in non-traditional ways. The company is working on partnerships, including bringing Stadia experiences to the exercise world through a deal with Peloton.
As reported by Business Insider, Google is thinking outside the box for ways it can keep Stadia, its cloud game streaming service, relevant.
Because Google announced that it was stopping the development of first-party games for Stadia, it is working hard to secure white-label deals with partners such as traditional gaming companies like Capcom and Bungie. But more interesting is the firm’s partnership with exercise platform Peloton.
Peloton actually revealed the first of its Stadia experiences last summer, and it has been in testing since.
As it seems like gamers aren’t flocking to Stadia for traditional gaming experiences in the way Google hoped, bringing the cloud streaming solution to Peloton could be a massive benefit for both companies. Google’s technology finds a new lease on life, and Peloton gets another experience to bundle into its subscription.
It sounds like plenty of people inside Google want to save Stadia. Someone from Google spoke to Business Insider and said, “There are plenty of people internally who would love to keep it going, so they are working really hard to make sure it doesn’t die. But they’re not the ones writing the checks.”
We’ll have to wait and see more Stadia experiences come to Peloton, or if this was just a one-off. But, if it ends up being successful, we could Stadia stick around in a form no one ever expected. Either way, Google is leaning into third-party developers for Stadia, and so far, it’s kept the platform going.
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