Every VR fan seems to love the Oculus Quest 2, and their love has generated some pretty powerful brand recognition. However, that’s not going to stop Meta, as the company is rebranding its beloved headset to the Meta Quest, which is an interesting choice, to say the least.
The company posted on Twitter about the change, saying, “New Name. Same Mission.” It also changed the name of the Twitter account to @MetaQuestVR, fully letting everyone know that the Oculus brand is gone and Meta is here to stay.
New Name. Same Mission. pic.twitter.com/USJafAPEdW
— Meta Quest (@MetaQuestVR) January 26, 2022
This comes shortly after Meta became the name of the company that owns Facebook and the former Oculus. It’s a significant shift in terms of the company name, and it seems that it’s trying to remind everyone about the brand change by shifting the name of its VR headset.
If you already own one of these Quest headsets, nothing will change for you. You’ll still have access to the same games and apps, but you’ll be the proud owner of Meta Quest or Meta Quest 2.
This seems like a dangerous move for Meta, as people know Oculus as the leading name in the virtual reality space. Throwing away that brand recognition seems like a bad idea, but we’ll have to see how it plays out and whether this change hurts the headset’s sales.
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