Taco Bell sign
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Almost everyone likes tacos, and the fast-food giant Taco Bell knows this. We, as a society, also seem to enjoy subscriptions. Taco Bell aims to combine the two with a taco subscription that’ll get you a taco a day for $10 a month. At this point, what isn’t a subscription?

In a press release, Taco Bell said, “Taco Bell is doing the most to kick off 2022 with the nationwide debut of the Taco Lover’s Pass, a digital taco subscription service that takes value to the next level and is sure to satisfy any taco craving.”

Taco Bell is calling its subscription the Taco Lover’s Pass. As mentioned, you pay $10 per month, and you can head to your local Taco Bell restaurant to get one taco per day.

You’ll need to use the Taco Bell app to sign up, so this appears to be a play to get more people using the company’s application. Once you’ve signed up, you need to redeem your daily taco within the app and pick it up.

There are seven different tacos available in the monthly subscription. As pointed out by Cnet, the best value is a Doritos Locos Tacos since it costs more than the other tacos on the menu. Of course, if you don’t like that taco, then you choose one of the other six.

This makes us wonder, though, what else will be a subscription. There are subscriptions for videos games, movies, TV shows, food delivery, and now tacos. Will we subscribe to toilet paper soon? Perhaps we’ll subscribe to pets. Do you get a new dog every month in exchange for a monthly fee? Where does it end?

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Profile Photo for Dave LeClair Dave LeClair
Dave LeClair was the News Editor for How-To Geek. He is now a Mobile Analyst for PCMag. Dave started writing about technology more than 10 years ago. He's written articles for publications like MakeUseOf, Android Authority, Digital Trends, and plenty of others. He's also appeared in and edited videos for various YouTube channels around the web.
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