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Amazon already has one of the most popular television operating systems, and now the company is looking to bring that OS to its own TVs. The company has announced that it's releasing its Amazon-built TVs with some pretty solid features.

Amazon's New Fire TV Omni Series

Amazon announced a bunch of new Fire TV devices, including the company's first-ever Amazon-built smart TVs. The company led with the Fire TV Omni Series, which is available in 43, 50, 55, 65, and 75-inch sizes. They have 4K Ultra HD, HDR10, HLG, and Dolby Digital Plus. The 65" and 75" models feature thin, picture-like bezels and Dolby Vision.

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These TVs feature far-field voice technology, so you can speak to Alexa from wherever you are in the room. You can use the TV to control Alexa whether the TV is on or off, making this TV a suitable replacement for an Echo smart speaker. Alexa will let you tune to your favorite show, control playback, volume, and so on.

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Amazon is also making some changes to Alexa, giving the assistant more features. For example, you can say, "Alexa, what should I watch?" to get some suggestions. You can say things like "Alexa, Play Something from Netflix" to see a random show or movie from Netflix that you might enjoy.

There are some other nifty features, such as the ability to look at your smart cameras in picture-in-picture, Alexa Calling, and support for Zoom.

In terms of prices, the Fire TV Omni Series will start at $409.99 for the 43-inch model. The 75-inch model sells for $1,099.99.

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Introducing Amazon Fire TV Omni Series 4K UHD Smart TV
The Alexa TV
$360 $400 Save $40

If you want Alexa features in your TV, this is the one to consider.

Amazon Fire TV 4-Series

Amazon also announced a more budget-friendly TV called the Amazon Fire TV 4-Series. It starts are $369.99 for a 43 inch and goes to $519.99 for a 55-inch model. It doesn't have all the features offered by the more expensive Omni Series, but it supports 4K and a fully integrated Fire TV experience.

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You won't get all those hands-free voice controls, but if you're okay with controlling a TV with a more traditional remote, you'll probably be happy with the more affordable models.

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Amazon Fire TV 4-Series 4K UHD smart TV
The budget-friendly option

Amazon's new Fire TV 4-Series doesn't have fancy voice controls, but it comes with a reasonable price tag.

Amazon Making TVs?

It sounds like Amazon has all the features locked down for its new TVs, but we'll have to wait and see how the picture quality is once we see the displays for ourselves. Features are excellent, but with a TV, it comes down to picture quality and these TVs need to deliver in that regard to be big players.

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