The New Microsoft Store in Windows 11 Preview

Windows 11 has a new Microsoft Store. It first appeared on June 28, 2021, along with the first Windows 11 Insider Preview release. The new Store is a big improvement—here’s what’s new.

How to Try the New Store Yourself

As of late June 2021, the only way to see the new Microsoft Store Preview is by downloading the Windows 11 Insider Preview release. The new Microsoft Store will likely ship with Windows 11 when it launches in the fall. Microsoft has also stated that the new Microsoft Store design will also appear on Windows 10 at some point, so it could come to Windows 10 before Windows 11 launches.

One huge change: Microsoft will be allowing traditional Win32 desktop apps in the Microsoft Store for the first time. Microsoft is also welcoming app makers to use their own alternate payment methods without giving a cut to Microsoft (although they can still accept payments through the app store itself if they so choose).

RELATED: How to Get the Windows 11 Preview on Your PC

The Initial Experience

Upon first launching the new Microsoft Store preview, the store window will appear on the screen as usual, but you’ll notice a different design and layout.

An overview look at the Windows 11 Microsoft Store Preview.

One thing really stands out at first: The new store design lists main categories such as “Apps,” “Gaming,” and “Entertainment” in a sidebar with simple icons. (The older version of the Microsoft Store lists these categories without icons along the top of the window.)

Also, you can access your library directly from a handy icon (that looks like a few books) in the lower-left corner of the window. Previously, your Library hid behind an ellipses menu in the old version of the store.

Also, the search bar has gained a prominent place in the center of the title bar and is already expanded. In the old store, you had to click the “Search” button first to reveal the search bar.

The search bar in the new Microft Store preview.

In the new store, your Microsoft account info remains easily accessible at all times. Use the handy little button up on the title bar to access options like signing in or out, changing your payment method, or redeeming a gift card.

In the new Microsoft Store preview, you can access your account info in the upper-right corner of the window.

Now that you’ve seen the basics, let’s click on a few of these and take a closer look.

RELATED: Getting to Know the Windows 10 Store

Exploring the Sidebar Categories

If you click one of the categories in the sidebar, you’ll see a list of appropriate apps or media for the category. Beneath the splash screen, you’ll see several feature spots that display curated content selected by Microsoft. Let’s briefly look at each, one by one.

Here’s the “Apps” page. This is where you get apps that aren’t games, basically. You’ll find productivity apps, utilities, media player, and more. Fairly clean and simple.

The "Apps" category of the Windows 11 Microsoft Store preview.

Here’s the “Gaming” category: a colorful mixture of feature boxes and title artwork for many different games that you can play on your PC.

The "Gaming" category of the Windows 11 Microsoft Store preview.

And finally, here’s the “Entertainment” section. On this screen, you’ll find movies and TV shows that you can buy, streaming video and music services, and more. (At the moment, you’ll also find Liam Neeson looking very concerned.)

The "Entertainment" category of the Windows 11 Microsoft Store preview.

If you scroll down on any category pages, you’ll find lists of apps sorted by subcategory, each with its own title artwork thumbnail. For example, on the Games page, you’ll find app subcategories such as “Best Selling Games,” “Top Free Games,” and “New & Notable PC Games.” For any category, you can click “See All” to see a longer list of apps.

These categories basically contain the same content as the old Microsoft Store, but with a new layout. The sidebar category icons will likely be a welcome feature to many when the new store goes into wide release.

Library and Search

If you click the “Library” icon in the Microsoft Store preview sidebar, you’ll see an overview of all the apps you’ve downloaded or purchased from the store. Compared to the older version of the store, the interface seems simplified. You can still apply filters at the top of the window, but the sidebar that let you sort by “Owned,” “Installed,” “Download,” and other categories is missing.

The Lirbary view of the Windows 11 Microsoft Store preview.

On the bright side, it’s easy to sort your apps by categories such as “Apps,” “Games,” and “Movies & TV” by clicking the rounded buttons just above the app list. Or, you can apply a filter to narrow things down with the “Filters” button.

And finally, let’s take a look at search. When you search for something in the new Microsoft Store, you’ll see a list of results that generally resembles the results page of the old store, but simplified.

Example search results in the Windows 11 Microsoft Store preview.

To narrow down your search, you can click the “Filters” button and refine by category, age, and type (“Free,” “Paid,” or “On Sale”). It’s nice that you can specify paid apps only in the search (something that Apple doesn’t currently let you do) because that might even help you avoid apps full of ads and microtransactions. That’s a sign of progress, and the Microsoft Store is only likely to continue to improve before its full release. Here’s to hoping!

RELATED: The Windows Store is a Cesspool of Scams -- Why Doesn't Microsoft Care?

Profile Photo for Benj Edwards Benj Edwards
Benj Edwards is a former Associate Editor for How-To Geek. Now, he is an AI and Machine Learning Reporter for Ars Technica. For over 15 years, he has written about technology and tech history for sites such as The Atlantic, Fast Company, PCMag, PCWorld, Macworld, Ars Technica, and Wired. In 2005, he created Vintage Computing and Gaming, a blog devoted to tech history. He also created The Culture of Tech podcast and regularly contributes to the Retronauts retrogaming podcast.
Read Full Bio »