You might have noticed some Reddit posts and replies have small golden icons next to them. These are “gilded,” which means someone spent real money to reward the poster with Reddit Gold. Here’s everything you need to know.
What is Reddit Gold?
Anyone on Reddit can reward posts or comments from other users with a visible gold, silver, or platinum commendation. These awards cost coins, which are paid virtual goods you can buy directly on the site.
Usually, these awards are given to acknowledge a special post, whether it’s an incredibly good pun, an in-depth book review, or an act of kindness. Other times, Reddit gold is given just because someone in a subreddit happens to have a lot of money to spend. The practice of awarding a post is referred to as “gilding.”
Gilded posts and comments are typically more visible and receive more upvotes. It’s also common for great posts to be awarded multiple times by different users.
What Can You Do with a Reddit Award?
In addition to feeling good about your post and having a spiffy badge next to your name, Reddit awards also come with a few perks.
If you receive a silver award, all you get is the icon. If you receive a gold award, you get a week of Reddit premium, plus 100 coins you can use to give someone silver. If you receive a platinum award, you get a month of Reddit premium and 700 coins to award people with silver or gold.
Reddit premium is the platform’s ad-free subscription service. If you’re gilded, you get to browse the site without ads for the whole week, and this status unlocks a few additional features, which improve your Reddit experience.
Also, Reddit awards stack on top of each other. So, if you happen to get two gold awards on the same day, then you get a premium subscription for two weeks.
Gilding is meant to encourage people to share better content with the community. While karma fulfills a similar purpose, awards come with tangible benefits and cost money to give.
Also, when you purchase Reddit coins, it helps keep the site running. On the old version of Reddit’s website, there was an information box on your profile that showed how much server time gifts on your behalf had funded.
How Do I Get Gilded, and How Do I Respond?
The simplest way to get gilded is to be active on subreddits that interest you. Most of the content that receives awards are already highly upvoted and have a lot of responses. Things like a useful guide for beginners on a particular topic or an original, unique meme frequently get gilded. Also, in subreddits with a constant flow of news, the first person to post a breaking story is often awarded.
When many people receive their first Reddit award, they edit their post to add an “awards speech” and thank the “kind stranger” who gave them the award. There’s an entire subreddit dedicated to the corniest, most over-the-top speeches.
Redditors can opt to give an award anonymously. If you receive an award from an anonymous person, you can thank your benefactor via private message. If he or she responds to your note, you can find out the person’s username.
How Do I Give Reddit Gold?
To give an award on the site, you need to acquire Reddit coins. There are three ways you can get them: buy them, be awarded gold or platinum, or subscribe to Reddit premium. When you do the latter, you get a monthly allotment of 700 coins.
To award silver, gold, or platinum, it costs 100, 500, and 1800 coins, respectively. To use your coins, just navigate to a post you enjoyed and click “give award” at the bottom.
A prompt asks you which award you want to give and whether you want to do it anonymously. You can also send a private message along with your gift.
Community and Mod Awards
Sometimes, you see awards on posts that don’t look silver, gold, or platinum. These unique icons are community awards. The mods of each subreddit develop these to cater specifically to the theme of the community. They’re awarded the same way as the others. Their prices correspond to the length of the premium subscription they get as a reward.
Each subreddit also has a “community bank.” Every time someone on a subreddit uses a community award, the community bank gets credited 20 percent of the coins spent. The mods can then use these to commend great content on the sub. Mods can also create and give out special moderator-exclusive awards.