Google Alerts RSS feed header

Should you want to eliminate all email notifications you receive from Google Alerts, you can set them up as an RSS feed and bundle them in one place. Here’s how to send your alerts directly to your feed.

You can already find and create an RSS feed for any website, but Google Alerts lets you send anything directly to a feed you already use. After you set up alerts as an RSS feed, you’ll no longer receive email notifications for that specific alert from Google.

After you’ve set up Google Alerts to send you email notifications, head over to your Alerts home page and click on the Pencil icon to edit its options.

Click the Pencil icon.

If you haven’t already, you can set up a new alert and then click “Show Options” to get here instead.

Click "Show options" if you're creating an alert for the first time.

Now, from the dropdown next to “Deliver To,” select “RSS Feed” and then click the “Update Alert” button.

Change the dropdown for "Deliver to" to "RSS feed" and click "Update alert."

After an alert has been converted into an RSS feed link, you’ll see an RSS icon next to it under the “My Alerts” section.

An RSS feed icon will appear next to the alert you created.

Right-click the icon and then select “Copy Link Address” to copy the RSS feed URL to the clipboard.

Right-click the icon and select "Copy link address" to copy the link to the clipboard.

Finally, head over to whichever RSS feed you use, paste the URL, and add Google Alerts to your feed.

Paste the URL into your favourite RSS feed and enjoy viewing everything all in one place.


Adding Google Alerts to an RSS feed is an easy way to view customized alerts generated by Google from a source you already use to receive up to date news and content. This is the best way to utilize Alerts without clogging up your email’s inbox.

Brady Gavin Brady Gavin
Brady Gavin has been immersed in technology for 15 years and has written over 150 detailed tutorials and explainers. He's covered everything from Windows 10 registry hacks to Chrome browser tips. Brady has a diploma in Computer Science from Camosun College in Victoria, BC.  
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