How to Open the Profile Management Window Every Time You Open Chrome


Chrome allows multiple people to use Chrome on the same computer, with each profile having its own custom bookmarks, settings, and themes. By default,  Chrome opens to the profile used the last time the browser was opened.

There is a profile management window, however, that you can open when you open Chrome to pick the profile you want to use. If you use different personas for personal, work, entertainment, and other situations, you may want to choose which profile you want to use each time you open Chrome. You can do that by creating a shortcut for each Chrome profile on your desktop. However, if you don’t like a lot of shortcuts on your desktop, you can create one shortcut that opens the profile management window every time you open Chrome so you can pick the profile you want to use each time.

NOTE: Before changing our Chrome shortcut, we created a copy of it, so we still have the standard Chrome shortcut that opens Chrome to the last used profile. You can copy an existing Chrome shortcut by right-clicking on the shortcut, selecting copy, and then right-clicking on any empty part of the desktop and selecting Paste. You can then rename the shortcut so you know what it does. If you don’t have a shortcut for Chrome at all, you can create one by right-clicking on the chrome.exe file in C:\Program Files (x86)\Google\Chrome\Application and going to Send to > Desktop (create shortcut).

Once you have the shortcut you want to use, right-click on it and select “Properties” from the popup menu.


On the Properties dialog box, put the cursor at the end of the text in the “Target” box. Type a space and then the following text.

--profile-directory=”Guest Profile”

Then, click “OK”.


If you see the following dialog box, click “Continue” to provide the proper permissions to change the shortcut properties.


Now, when you double-click your new shortcut to open Chrome, the Profile Management window displays. You can click on a profile tile to open Chrome using that profile. Or, you can open Chrome and browse as a guest or add a profile for another person or another persona for yourself.


While in Chrome, any user can switch to any other profile using the profile switcher button at the top of the Chrome window. So, you should be careful to only share your computer with people you trust. However, you can also protect your Chrome profile with a password to prevent other users from accessing it.

Lori Kaufman is a writer who likes to write geeky how-to articles to help make people's lives easier through the use of technology. She loves watching and reading mysteries and is an avid Doctor Who fan.