How to Better Manage and Improve Amazon Recommendations

As the world’s largest retailer, Amazon has a lot of options to wade through and this expands to managing your account. One effective thing you can do with your account is improve your shopping experience with better recommendations.

It’s obvious that there’s a lot going on with your Amazon account. If you order tons of stuff, then you’ll likely have a substantial order history, which as we’ve shown, can be better managed. You also stand to benefit if you’re a Kindle owner, which is far easier when you know where and how to do so on the website. You an manage your device(s), content, and other important functions, such as being able to deauthorize devices on your account.

Another aspect of the Amazon buying experience are recommendations, which are based on stuff you’ve already purchased. Today we want to talk a bit about buying recommendations, explain how they work, and, of course, how to improve them.

Improving Your Recommendations

“Your recommendations” can be accessed from the “Your Account” menu.

As we pointed out, “Your Account” menu is pretty crammed full of options.

You will very likely be asked to sign in whenever you try to access your account.

Along the top row you will see options to see what is recommended for you, the ability to improve those recommendations, among other options.

Your recommendations page will summarize your account including valuable information such as how many items you have on order, gift card balance, and more.

When we click on the “Recommended for You” link, you will see recommendations which are generated based on items you already own. You can improve recommendations from this page by rating them or clicking “Not interested”, as well as checking the box next to “I own it”.

If you’re seeing items in your recommendations that you don’t agree with, then it’s easy enough to fix by clicking the “Fix this” link at the bottom.

A window will then pop up allowing you to attend to each recommendation you want to fix. You can click the “Not interested” box, rate it, as well as go through the items on which the recommendation is based. You can then tell Amazon not to use them for future recommendations, as well as mark them as gifts, or rate it.

Click over to the “Items you own” link on the recommended page, you can “refine your recommendations by rating [them] or adjusting the checkboxes.” Again, you can rate the item, mark it as a gift, or remove it from your recommendations completely.

Along the left edge are options to “edit your collection” including instant videos, items marked as owned, and more.

Note, this page is the same page you will see as if you clicked on the “improve your recommendations” link.

Performing these actions to owned and recommended items will go a long way toward improving items Amazon presents to you in the future.

As long as we’re in the general vicinity, we want to take a moment to note another important option on your profile, the “Your Browsing History” link. If you don’t want recently viewed items to appear when you log on to your Amazon account, you can turn off your browsing history by clicking on the “Manage History” arrow.

You can also “Remove all items” from your viewed items history, thus assuring anything you’ve looked at in the past doesn’t appear on the website in the future.

This is particularly useful if you don’t want others to see what you’ve been shopping for, such as if you purchased a gift and don’t want Amazon to ruin the surprise.

Hopefully, by rating items or removing them from your recommendations, you can better refine your Amazon shopping experience. At the very least, it will hopefully prevent items from appearing, which are irrelevant or uninteresting to you.

If you have any questions or comments you would like to contribute, please leave your feedback in our discussion forum.

Matt Klein is an aspiring Florida beach bum, displaced honorary Texan, and dyed-in-wool Ohio State Buckeye, who fancies himself a nerd-of-all-trades. His favorite topics might include operating systems, BBQ, roller skating, and trying to figure out how to explain quantum computers.