Google Preparing to Penalize Non-Mobile Friendly Websites in Search Rankings

Note: This article is part of our archive and is likely out of date.
(Links may not work, downloads have not been recently tested for safety)

By Akemi Iwaya on June 12th, 2013

Visiting a desktop-only or misconfigured website on your mobile device can be a very frustrating experience. They are not easy to navigate or fail to work properly, leaving you with little to no satisfaction. To encourage websites to adopt good ‘mobile compliant’ practices, Google will be introducing new changes in how websites are ranked when users search on a mobile device.

Two of the most common problems that mobile users face are faulty redirects and smartphone-only errors. The search changes Google has in mind will focus on giving a better ranking to websites that follow good ‘mobile compliant’ practices.

From the blog post: To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

You can learn more about the upcoming search changes along with making use of embedded help links to improve your website by visiting the blog post linked below.

Changes in rankings of smartphone search results [Official Google Webmaster Central Blog]

[via CNET News]

Akemi Iwaya is a devoted Mozilla Firefox user who enjoys working with multiple browsers and occasionally dabbling with Linux. She also loves reading fantasy and sci-fi stories as well as playing "old school" role-playing games. You can visit her on Twitter and .

  • Published 06/12/13
More Articles You Might Like

Enter Your Email Here to Get Access for Free:

Go check your email!