Ad-Driven Apps Are Sucking Your Android Battery Dry

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By Jason Fitzpatrick on March 20th, 2012

Ads in free Android apps might be annoying but you probably never imagined they were radically draining your battery. New research from Purdue University and Microsoft highlight just how much ad-driven apps tank your battery life.

What did they find? That poorly designed ad-modules in free ad-driven applications are terrible at conserving energy. In popular applications like Angry Birds and Free Chess 70% of the energy the application consumed was used to drive the ads. They also surveyed other applications and found that ad-driven apps weren’t alone in excessive battery use–the New York Times app, for example, spent 15% of its battery consumption on tracking and background tasks.

Hit up the link below to read the full whitepaper for a more in depth look at the methodology and results.

Fine Grained Energy Accounting on Smartphones with Eprof (PDF) [via ZDNet]

Jason Fitzpatrick is a warranty-voiding DIYer who spends his days cracking opening cases and wrestling with code so you don't have to. If it can be modded, optimized, repurposed, or torn apart for fun he's interested (and probably already at the workbench taking it apart). You can follow him on if you'd like.

  • Published 03/20/12
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