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How to See What Pages a Traffic Source is Linking in Google Analytics

So you’re looking at your Google Analytics traffic and you notice a large amount of visits coming from a particular traffic source… but where exactly are they linking to?

You can usually see an abnormal amount of views in the Top Content report, but sometimes it’s not so clear which pages are being linked to. There is an easy way to see this, it’s just not immediately obvious to everybody.

In this example we’ll look at StumbleUpon traffic by clicking on it in the sources list.

image

Now select “Landing Page” from the Segment drop-down menu.

image

And there we are… a nice tidy list of all the pages StumbleUpon sent visitors to.

image

In this case, it was easy for me to see the extra pageviews to the Copy Windows Drivers article, but without this report I had no idea Stumble visitors were also looking at some of these other pages as well.

Lowell Heddings, better known online as the How-To Geek, spends all his free time bringing you fresh geekery on a daily basis. You can follow him on if you'd like.

  • Published 10/25/07

Comments (2)

  1. BillyG

    Since my list only has 3 choices:

    Source Medium
    Source
    Medium

    I still have no idea.

    I had to stare forever just to find that. I hate their UI’s!

    Thanks anyway.

  2. Alex Leonard

    I randomly came across this yesterday when trying to work out what exactly people were stumbling onto.

    Pretty handy way of seeing where people are going to.

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