A Domainer is an organization or individual that profits from the manipulation of and speculation in the Domain Name market. Domainers specialize in the bulk purchasing of new domain names and existing but expired domain names they believe will be profitable in the future.
Let’s say, for example, that the domain name www.johnsmith.com expires. Most Domainers would jump on snapping up that domain; they’d purchase the rights to www.johnsmith.com by filing the $10 registration fee and then sit on it. Either the owner of the domain would come searching for it after they realized they let the domain expire, or the Domainer would sell it to another interested party. Either way, such highly brandable domains routinely go for $500 to upwards of $10,000–netting the Domainer a return on investment anywhere from 500% to 10,000%+ in the process.
- By Jason Fitzpatrick on 04/22/13