Bounce Rate refers to measuring the number of ‘visitors’ who browse away from, or leave, a web site after having viewed only one page. The lower the Bounce Rate is, the more ‘visitors’ are interacting with a web site once they reach it.
The Bounce Rate can be calculated by dividing the number of ‘visitors’ that view only one web page by the total number of ‘visitors’ to the web site. Bounce Rates of 50% or lower are considered good, but if the number reaches 60% or higher, then the web site in question is having problems effectively engaging ‘visitors’ once they are at the web site.
- By Akemi Iwaya on 12/25/13