The Wall Street Journal reports that there’s yet another breach in privacy over at Facebook, and this time it’s games like FarmVille leaking your information to advertisers.
The problem is that these applications and games are taking your unique “ID”, and in some cases the unique IDs of your friends, and sharing them with advertisers, who can use them to help build their profiles on everybody, so they can serve targeted ads.
The issue affects tens of millions of Facebook app users, including people who set their profiles to Facebook’s strictest privacy settings. The practice breaks Facebook’s rules, and renews questions about its ability to keep identifiable information about its users’ activities secure.
The problem affects some of the largest and most popular applications, like:
The apps, ranked by research company Inside Network Inc. (based on monthly users), include Zynga Game Network Inc.’s FarmVille, with 59 million users, and Texas HoldEm Poker and FrontierVille. Three of the top 10 apps, including FarmVille, also have been transmitting personal information about a user’s friends to outside companies.
Facebook’s response to the WSJ story: “We have taken immediate action to disable all applications that violate our terms”.