Despite advances in streaming technology over the years, watching the Olympics on anything but a TV with a cable subscription is still a hassle. Read on as we show you how to get your Olympics fix without resorting to signing up for a cable plan.
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How Olympics Coverage Is Controlled In The U.S. and Abroad
So why is watching the Olympics such a challenge? Because wherever you are in the world, somebody usually has the exclusive rights to broadcast the Olympics in your region, and how flexible that arrangement might be is highly dependent on both agreements with the individual companies the rights-holding network deals with and the Olympic organization.
In the U.S., NBC paid a huge sum of money to hold the exclusive domestic broadcast rights for the Olympics (over 4 billion dollars to maintain those broadcast rights through the 2020 games). As a result, they have total control over how the Olympics are shown in the United States. (Readers in other countries who wish to watch Olympic coverage through local cable or broadcast should refer to this helpful list of the 2016 Olympic broadcasters around the world.)
Historically, this has been a huge pain for people who wanted to watch the coverage via streaming services, since any streaming options used by NBC were either only partial coverage, delayed by hours from the actual event, or both. This year, however, the NBC broadcast and streaming will be in sync for the first time in history. But wait! You’re not in the free and clear. Despite NBC finally getting their streaming game up to 21st century standards, you still only get access to the live streams (in a web browser or via the NBC streaming apps) if you have subscriber credentials from a cable or satellite provider.
If you do have a cable or satellite subscription (or you can borrow login credentials from a sympathetic friend or relative) you can watch real-time Olympic coverage on NBCOlympics.com, the official NBC Sports streaming app for your Android, iOS, or Windows phone device, or by downloading the NBC Sports app on your Apple TV, Android TV, or Roku box. Realistically speaking, however, you’re probably here because you’re one of the millions of cord cutters who found the one thing they actually want to watch live.
So what are you supposed to do if you want to watch the Olympics without signing up for a cable plan? Let’s take a look at your options for getting your Olympics fix for free.
Note: The original 2016 version of this article claimed you could stream the Olympics for free from NBC’s web site, which is in fact not true. We’ve updated this article to include the only cheap cable-free options available this year. We’re sorry for the misinformation.
Option One: Tune Back In With a Digital Antenna
If you’ve been living off a steady diet of Netflix and other streaming services, there’s a good chance that you’ve totally tuned out of the real time broadcast television market altogether. Now, however, is a great time to tune back in as you’ll be able to get HD quality Olympic coverage for free thanks to your local NBC affiliate’s over-the-air-broadcasts.
What do you need? All you need is your television, a good television antenna, and a little patience to adjust the antenna for optimum reception.
In fact, if you live in an old house or apartment that has an old fashioned aerial antenna strapped to the chimney (or the like), you’re in a great position to pick up a distance HDTV channels with next to no effort as you’ve already got a quality antenna on site.
While you won’t get every single minute of the Olympic coverage this way (because some is broadcast from NBC sister cable stations, like USA), you will get the opening and closing ceremonies as well as all the major events over the course of the month the Olympics is underway.
For more information about using an antenna to pull in over-the-air broadcasts, check out our full guide here.
Option Two: Spoof Your Location to Watch International Olympic Coverage
If you’re not into signing back up for a cable plan, bugging your uncle for his DirectTV login, or putting up an antenna to watch over-the-air broadcasts, then where does that leave you? It leaves you in a position where you need to border hop, digitally speaking, to a land with less restrictive Olympic viewing.
While U.S. Olympic coverage is buried under mountains of bureaucracy and advertising agreements, in countries like Canada and England the Olympic coverage is broadcast on public television stations, the CBC and the BBC, respectively. You can find the CBC Olympic coverage here, and the BBC Olympic coverage here.
The coverage, while free, is geo-blocked (per agreement with the Olympic committee, just like NBC’s U.S. coverage is) and only IP addresses originating from within the respective countries can access it. No Canadian IP? No CBC streaming. Your IP isn’t from within the United Kingdom? You’re out of luck watching content on the BBC.
Fortunately for you, us, and everyone else who just wants to get some good wholesome (and free!) Olympic viewing in, it’s trivial to mask your identity on the internet and appear to be from another location.
To achieve that end you’ll need to, in order of preference and effectiveness, use either a Virtual Private Network (VPN), a web browser proxy, or DNS masking service. You should fully expect to pay for a service that is reliable and fast enough to support continuous streaming of a foreign streaming source, however. But, you’ll pay a lot less than even a month of cable, so it’s still a great option.
The important thing to understand is that the masking method, be it a VPN, proxy, or DNS service, has to be configured for any device you wish to use it on or at the router level to cover all the devices on your home network.
If you and your wife, for example, wanted to watch your favorite Olympic coverage on your separate laptops, you could either configure each laptop to connect to the VPN service, or you could configure your home router to route all your home network traffic through the VPN. Keep that in mind as we discuss your options.
Tunnel to Another Country With a VPN
The most effective technique is to use a VPN provider to completely reroute your connection to another country. This technique is so effective because as far as the remote server is concerned, all the traffic to and from your connection is coming from the remote exit point. So if you’re in the U.S. and you want to watch live streaming on the BBC’s websites, you would need a VPN provider with an exit node somewhere in the UK.
Selecting and setting up a VPN is beyond the scope of this article, but our favorite premium solution is StrongVPN (you can see other recommendations in our guide to selecting the best VPN). We don’t think the setup process for StrongVPN is too arduous, but if you’re put off by it, you can always use TunnelBear (but don’t expect the free 500MB they toss at you to last for very long if you’re streaming video–you’ll need to pay for one of their higher tiers). Really, though, any VPN with an exit node in the UK will work.
Watch Through a Proxy
While a VPN captures your whole internet connection and routes it through an encrypted tunnel, proxies work on a per-application basis. (If you want to take a more in depth look at the matter you can read our in depth look at the differences here.)
Proxies are a massive mixed bag when it comes to quality. Not only is it difficult to find a good proxy in the first place (proxies have been largely replaced by VPNs at this point) but it’s difficult to find a good proxy that has an exit node where you need it and can handle the load of tons of streaming video. Further, you’re typically limited to using your web browser because streaming video apps aren’t going to support proxy use.
From our experience using proxies to watch foreign Olympic coverage during the 2014 Winter Olympics, the quality of CBC/BBC streams through a proxy is on par with 2000-era RealPlayer content streamed over a 56k modem. In other words, entirely unwatchable unless you enjoy buffering every 5 seconds.
That said: Proxmate, a premium proxy that only costs $2 a month (and offers a free 14 day trial) is pretty speedy and has handy extensions for Chrome, Firefox, and Opera. More importantly (and quite relevant to our goal as Olympic event watchers), Proxmate has tweaked their entire design and user experience specifically to be optimized for watching streaming sources from around the globe. You can check out their “Channels” listing to see all the global news services and TV channels you can easily tune into.
Hide Your Identity With a DNS Mask
The simplest solution is to pay for access to a DNS masking service. Our favorite is Unblockus. The biggest benefit of using Unblockus is that there is no overhead introduced. It’s simply changing your public facing identity. By contrast, VPN services introduce the additional overhead of encryption/decryption and will slow down your connection and, to a lesser degree, proxies will introduce a bit of lag too (albeit without the overhead of encryption). In light of the fact that we’re not trying to transfer sensitive files here, but just watch some streaming video, it makes sense to go with the fastest option.
You can try it out for a week free and then after that it’s $5 a month. If you only need it for the Olympics, that means you’re only out $5 for the whole experience. If you live somewhere that you can’t stream Netflix, many YouTube videos, or other content, that $5 a month is your golden ticket to streaming nirvana.
Setup is dead simple. You can set it up at the router level so every device in your house can enjoy masked-IP streaming or you can set it up at the device level so that only the device you’re using (e.g. your Roku box or tablet) uses the service. Regardless of how you opt to do it, the Unblockus help section has very clear and concise instructions for every operating system and device you likely have around. Starting a free trial is as simple as singing up with your email address and following their dead simple instructions.
Once you have it connected and running, you can toggle (as seen in the screenshot below) the country you’re masquerading as a citizen of as simply as pulling down the drop down menu.
Revisit the streaming service that previously locked you out and you’re in. Here you can see an example from the 2014 Winter Olympics where we were catching some hockey streaming on, fittingly enough, the CBC website.
Right there in your browser you can enjoy coverage from around the world (without so much as a plane ticket or passport stamp).
If You’re Streaming, You Can Still Kick the Stream Over to Your TV
As a final note, now that we’ve shown you how to get international coverage at home by using a VPN (or other IP shifting trick), you may want to kick that stream on your computer over to your television for more comfortable big screen viewing.
If you have a device that supports casting, however, like the Chromecast or Roku stick, you could use fire up the stream in a desktop browser, then cast that to your TV. All you need is the Google Cast extension for Chrome.
If you don’t have a Chromecast (or you’re having crummy luck with the quality of the Google Cast stream from your browser) you can go for the old school (but tried and true) method: hooking your computer up to your television. Although our guide to doing so it titled “How to Connect a Laptop to a Television“, the tricks therein will help you hook up a desktop computer to your TV too.
Whether you just had plug your laptop into your TV or set up your router to masquerade as if it’s in Boise, Idaho, you can use our guide to get the Olympic coverage you want on the device you want it on.