Akemi Iwaya is a devoted Mozilla Firefox user who enjoys working with multiple browsers and occasionally dabbling with Linux. She also loves reading fantasy and sci-fi stories as well as playing "old school" role-playing games. You can visit her on Twitter and Google+.
The Snackwell Effect, named after the well known American diet brand SnackWell’s, is a phenomenon wherein people will overeat when a food is labeled low calorie. The term has also been used for similar effects in other settings, such as energy consumption (i.e. energy efficient washing machines and lights).